Sunday, August 9, 2009

USA:Vision Street Wear brand re-launches with new line of shoes at Malibu


On August 2nd Vision Street Wear partnered with Spin Magazine to throw an exclusive Malibu beach party celebrating the re-launch of the iconic skateboard and streetwear brand. At the event Vision Street Wear debuted an amazing new collection of shoes that fused an authentic, old-school aesthetic with updated and modern lines, colors and materials. The entire collection of men’s and women’s shoes is available exclusively at The Finish Line, having officially launched in stores August 1st.

The re-launch event brought together an eclectic mix of athletes, celebrities and industry insiders to a private beach estate in Malibu to celebrate the past and present of Vision Street Wear. Guests enjoyed the 80 degree Malibu weather, strawberry margaritas, and endless BBQ—all under the watchful eye of a gathering crowd of paparazzi. In his infamous style, Jake Brown, who was a Gold Medal winner at the X Games just days before, rocked the turntables and spun tunes for the crowd well into the night.

Along with Jake Brown came another X Games Gold Medal winner, Rune Glifberg, who appeared right after his win and walked out with a vintage Vision Street Wear poster under his arm from the display. Pro skaters Darrel Stanton, Jereme Rogers, Aquil Brathwait and professional skateboarder and Sirius Radio talk show host Jason Ellis were on hand to congratulate Jake and Rune on their wins. Beverly Hills 90210 star AnnaLynne McCord came with her two sisters and posed for paparazzi on the beach.

Not to be outdone, America’s Next Top Model Winner and star of My Fair Brady, Adrienne Curry, showed off her bikini body by jumping in the ocean in the middle of the festivities. Other celebrities in attendance were Eric Balfour, guitarist for The Offspring, Todd Morse, NHL Hall-of-Famer Chris Chelios, NHL star Sheldon Souray, models Caroline D’Amore and Caroline Vreeland, and new Joe Simpson singing protégé, An-Ya.

Guests enjoyed freshly prepared food straight from the Farmers Market’s new restaurant, Farmer’s Kitchen, while also enjoying Vita Coco, Venom Energy Drinks, Vitaminwater, Caramba Tequila and Carnivo XO from the bar.

With the combined buzz around the new collection at Finish Line and the success of the launch event, Vision Street Wear--one of the most well-loved brands of the ’90s skateboard and street culture scene--is set to make a serious comeback, proving that "Legends Never Die." The new VSW collection can be viewed at and at 

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