Van Heusen announced that Ashish Soni; Rohit Gandhi & Rahul Khanna, will design for the Van Heusen Grand Finale for the forthcoming Van Heusen India Mens Week. They will present their Spring-Summer 2010 lines as the final show on the final day of the event scheduled to be held on September 11-13, 2009 at the Grand Hotel, New Delhi.
Ashish SoniвЂ™s contemporary formal range designed especially for the Van Heusen Grand Finale, promises to be both modern and experimental with a strong trend on narrow draped trousers, short jackets with slim lapels and sharp cuts. The garments are body hugging, very fitted, short and sharp. The collection is in three main colours, black, charcoal, and white with hints of blue, and is custom made for the experimental man. Ashish SoniвЂ™s collection as always will exhibit immaculate tailoring and attention to detail.
вЂњI am amongst the few designers that started my career designing only menswear in 1993. Needless to say Menswear has come a very long way in our country and the fact that it is finally getting its due recognition with its own industry platform gives me tremendous happiness. Presenting a collection for the Grand Finale always comes with a sense of great excitement and I would like to thank Van Heusen for this fantastic opportunity and congratulate FDCI for putting together yet another great initiativeвЂќ, said Ashish Soni.
The finale collection by Rohit Gandhi & Rahul Khanna revolves around the concept вЂњHypernatureвЂќ- the now nature phenomenon caused by the industrialization of human culture. The duo draws inspiration from linear structures, geometrical lines and is greatly inspired by modern contemporary art. The collection enjoys an infusion of new age cuts and construction along with a strong graphic feel using texture, colour blocking and digital prints as main elements. The colour palette shows an eclectic mix between monochromes and brights and the silhouettes effortlessly blend from structured to relaxed.
The designersвЂ™ exclusive lines are being created for Vdot by Van Heusen and will retail out of Van Heusen and Vdot stores in the beginning of next year.
Commenting on the partnership, Rohit Gandhi & Rahul Khanna, said: вЂњWe feel honoured to be chosen as the Grand Finale designers at the first Van Heusen India Mens Week. It is an exciting time for menвЂ™s fashion in India as for the first time the countryвЂ™s best menswear designers have come together under one roof to showcase their collections. We would like to thank FDCI and Van Heusen for this endeavour. We are looking forward to designing for Van Heusen and feel that a Corporate back up would enable us to reach a wider audience and make hi-fashion accessible.вЂќ
Mr. Sunil Sethi, President, FDCI, said: вЂњWe are delighted to have Ashish Soni; Rohit Gandhi & Rahul Khanna as the Grand Finale designers at the forthcoming Van Heusen India Mens Week. They are among the most sought after designers in India, well known for their excellence in design and clothing construction. I have been a customer of theirs over the years and I have found them to be in tune with international styling.вЂќ