Friday, August 28, 2009

USA:Payless plans for Fashion's Night Out


Payless ShoeSource announced its participation in New York City's Fashion's Night Out created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail, restore consumer confidence, and celebrate fashion in NYC. The nation's leading specialty footwear retailer dedicated to democratizing fashion in footwear and accessories announced today its participation to help bring shoppers out for a fantastic night of shopping, style advice, celebration and great fun!

The Payless program will include late-night shopping events, from 8-10 p.m., hosted by Payless Guest Designers Christian Siriano, Lela Rose and Patricia Field at three New York City stores: 716 Lexington Ave., 437 Fifth Ave. and 513 Broadway in Soho, respectively. The events are unique to each store and each designer. As part of Fashion's Night Out, on September 10 various retailers throughout the five boroughs will stay open until 11 p.m. including these three Payless stores.

Payless is also proud to support The National September 11 Memorial & Museum at the World Trade Center with a charity tote that sports the official cityscape graphic originally created for the Fashion's Night Out T-Shirts. The limited-edition Payless Fashion's Night Out Totes will be sold for $10 in about 50 stores throughout the city, while supplies last, beginning September 10 with $5 per tote sold donated to The National September 11 Memorial & Museum at the World Trade Center.

Additionally, Payless is supporting the evening as the exclusive sponsor of the Official Ride of Fashion's Night Out -- four Gray Line double-decker buses that will provide free shuttle service for shoppers to travel to the range of retail events in various neighborhoods in Manhattan. The buses will pick-up and drop-off at key shopping locations throughout the city including in front of the three Payless stores offering the late-night events.

"Payless is thrilled to participate in New York City's Fashion's Night Out with an exciting program that is sure to help bring shoppers out on this special night," said LuAnn Via, CEO and president, Payless. "At Payless we are democratizing fashion and that means making the latest shoe and accessories designs affordable for all to enjoy. Now more than ever, affordable fashion is taking a front seat."

Sneak Peek at Christian Siriano's Spring '10 Runway Collection
New York Fashion Designer Christian Siriano and season four winner of Bravo's Project Runway reality fashion series, will be in the Payless Lexington store (716 Lexington Ave. at 58th Street) doing what he normally does 48-hours before his New York Fashion Week show - fitting a look for his runway show. This is a unique opportunity for the general public to be behind-the-scenes, getting a sneak peek at a look from Christian Siriano's ready-to-wear and shoe & handbag line for Spring '10, which will hit the runway on Saturday, September 12, at the Bryant Park tents. Payless and Christian will unveil the full Spring '10 Christian Siriano for Payless collection at the Lexington store event. The fitting will be held from 8-8:30 p.m. and Siriano will be available 8:30-10 p.m. for a meet and greet, photos and to sign his first-ever shoe and handbag collection, which hits Payless stores September 8.

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