For its 13th edition, PremiГЁre Vision China took place inBeijing, on Wednesday 31 March and Thursday 1 April 2010, at the Kunlun Hotel. This twice-yearly event organised by PremiГЁre Vision, the worldвЂ™s premier fabric show, is a distinctive exhibition that brings together top weavers with creative Chinesefashion professionals.
For this edition, dedicated to spring-summer 11, the club-like show welcomed 34 participants and registered 1,556 visits, an 8% increase in visitorsвЂ™ attendance over the prior Beijing edition. At the close of the 2 days, participants and guests voiced their great satisfaction with the contacts forged and the extremely upbeat business climate. Participants underlined the arrival of new contacts who corresponded perfectly to their client profiles.This demonstrates the dynamism of the Chinese fashion market.
As for visitors, the club-like format of the event matched the expectations of this market, which is in constant activity and seeking creative and quality products.
PremiГЁre Vision fashion information at the show included the Colour Range, the "Vision spring summer 11" inspirational film and the season's Bests (an audiovisual synthesis of the colours and fabrics selected by international buyers during PremiГЁre Vision Paris in February 2010). The fashion seminar, tailored to the Chinese market and presented by Sabine Le Chatelier,registered a record number of 173 participants.
In the guests' own words
вЂњWe have placed orders in Premiere Vision China which is a very focus exhibition tailored for the Asian market. The show was an effective tool for us to get design inspiration and new ideas. Itis really good to catch up with people from the fashion industry in Premiere Vision. вЂќ
Mr. Kelvin SUN, Gay Giano, Hong Kong вЂњPremiГЁre Vision China was nicely organized and we visited it for almost every session. The fashion information and color range in Premiere Vision China werevery useful for us.вЂќ Mr. Zhiguang CHEN, Mixmind Art & Design Co.,Ltd, Guangzhou China.
"We like to work directly with the weavers. We give ourselves time to get to know each other, we visit the factories. Our suppliers are very familiar with our needs. I came to PremiГЁre Vision China to find news and make new contacts. I plan on going to Europe to attend PremiГЁre Vision in Paris and I'll take advantage of being there to visit the factories and make my selections at that time." Rich Fu, chief designer, White Collor.
"The spring-summer season is particularly important for us. I wasat PremiГЁre Vision in Paris in February, and this time I am in Peking to complete and finalize certain collections that I targeted in Paris. As I am based in Shanghai, I make a special trip to Beijing for PremiГЁre Vision China. And it is really worththe trip." Ms. Helene Hu, chief designer of Decoster (Shanghai).