Friday, April 9, 2010

USA:True brand comes to White Plains


True Religion Apparel Inc announced the opening of a new branded retail store at The Westchester in White Plains, New York. The 1,500 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

The Westchester is located in the heart of White Plains, with convenient access to I-287 and less than two miles from I-684, which connects White Plains to all of Westchester County. With over 900 thousand square feet of retail space, The Westchester is one of suburban New York City's premier shopping destinations and is home to high-end retailers including Neiman Marcus, Nordstrom, Gucci, Tiffany, Louis Vuitton, and Burberry. The Westchester generates sales per square foot in excess of $850.

"We are excited to join The Westchester's premier collection of luxury retail brands," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "With its prime location in White Plains, The Westchester caters to upscale and fashionable consumers. We are confident that True Religion's collection of premium jeans, sportswear and accessories will resonate well with suburban New York City shoppers."

"With high sales per square foot, The Westchester is the ideal location for a True Religion premium branded store," said Michael Buckley, president of True Religion Apparel, Inc. "Our research indicates that The Westchester is located within five miles of over 200,000 residents earning average annual household incomes in excess of $150,000. These strong demographics combined with complementary retail partners will enable our new location to deliver strong results." 

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