Action Sports Retailer, ASR, announces 2011 dates with January 13th-15th as the dates for the ASR Access event and August18th-20th for ASR Marketplace. The selected dates and the eventвЂ™s number of days, back to three, come in response to the industryвЂ™s evolving sales and marketing needs. Earlier dates for the January event will allow for fall line breaks, while providing brands with the opportunity to wrap-up summer season sales.
вЂњASRвЂ™s role is to provide an effective and convenient platform for retailers and exhibitors to conduct business. So utilizing show dates that best serve the industryвЂ™s evolving needs is imperative,вЂќ says Andy Tompkins, VP of ASR. вЂњThe 2011 Access event will now come on the wake of retail holiday season momentum, when dealers have an accurate view of whatвЂ™s trending and are ready to buy.вЂќ
Holding the event over three days allows for more opportunities for networking, time to attend business seminars and will make iteasier for International buyers, distributors and exhibitors to make the trip to San Diego. Retailers attend the winter editionASR event to see a full spectrum of product as they are making final purchase decisions for summer and previewing fall. ASRвЂ™s 2011 dates have been endorsed by SIMA, IASC, and BRA as a beneficial time for the industryвЂ™s buyers and sellers to connect.
Major ASR events will continue to be held in San Diego, CA. The upcoming ASR Marketplace for spring/summer buying will take place August 13-15, 2010.