Friday, April 30, 2010

USA:Soft Star Shoes launches RunAmoc


Last fall Soft Star Shoes noticed a sharp increase in calls from customers requesting modifications to their existing line of glove-like moccasins. They were surprised to learn that people weren't only wearing them around the house, but to run trails, marathons and even ultra marathons. With interest increasing in barefoot running due, in part, to the popularity of Christopher McDougall's book "Born to Run," Soft Star developed a minimal running "moccasin."

Soft Star worked with the online community to solicit input on features, prototypes, and names for the new shoe. The result was a lighter, ventilated shoe with a super-thin, flexible running sole. The RunAmoc weighs less than 6 oz. and is available with both 2mm "street" and 5mm "trail" soles.

Soft Star Shoes is a 25-year-old family-run manufacturing company located in Corvallis, Oregon. The company specializes in barefoot-like designs for children and adults. All Soft Star Shoes are 100% handcrafted in the U.S.A in their solar-powered workshop. 

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