Sunday, April 18, 2010

Japan:PremiГЁre Vision Tokyo/JITAC: a promising first show


Fabric professionals gathered at the Tokyo International Forum this past 23 to 25 March for the first edition of PremiГЁre Vision Tokyo/JITAC. Nearly 3,000 Japanese buyers and designers,inaddition to a number of overseas visitors, came to discover the new show,which brought together for the first time agentsbelonging to JITAC, representing mostly European weavers, and a direct presence of weaver-exhibitors proposed by PremiГЁre Vision.

After a relatively calm start due to Japanese companies returningto business following the spring festival, the show's second and third days were marked by a positive business climate, fed by renewed dynamism in the national market. Japanese buyers,especially concerned about prices recently, turned up in great numbers and demonstrated a renewed interest in high-quality, creative, top-of-the-range products. They appreciated the richness and diversity of the offer (fabrics and accessories), aswell as the range of fashion services put in place to help them ready their spring summer 2011 collections. A full house of over 100 participants attended the seminar presented by the PremiГЁre Vision Fashion Team.

JITAC agents and Première Vision exhibitors both expressed satisfaction with this new, firsttime formula in Japan. "It was our first fair in Japan and we found the fair positive for us.Theshow was professionally organized and the customers who visited were good profile,” said Seyhan Aktemur of Soktas, a renowned maker of shirting fabrics.

Spanish weaver Juan Boluda SA also confirmed a positive first encounter with the Japanese market: “Première Vision Tokyo/JITAC was quite good for us and we had a success with our collection we didn't expect initially.”

The next edition of PremiГЁre Vision Tokyo/JITAC, dedicated to theautumn-winter II I2 season, will be held 26 to 28 October 2010 at the Tokyo International Forum. 

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