J.C. Penney Company Inc. and People StyleWatch have teamed up to make it easier than ever to find the latest celebrity-inspired fashion looks and trends. Beginning September 2010, People StyleWatch editors will select вЂњMust HaveвЂќ items from JCPenneyвЂ™s fashion assortment that will be showcased in JCPenney stores, online at jcp.com and through print and digital media. This will be a first-of-its-kind collaboration for People StyleWatch and an apparel retailer.
вЂњWeвЂ™re focused on being the leading destination for affordable, high-quality fashion,вЂќ said Liz Sweney, EVP and senior general merchandise manager of Women's apparel, accessories, handbags, shoes and fine jewelry for JCPenney. вЂњAligning with one of todayвЂ™s leading fashion magazines lends great credibility to our style authority and encourages customers to discover the new, higher level of fashion in our merchandise assortments. Furthermore, by highlighting People StyleWatchвЂ™s selected items for our customers, we are making it easier than ever to locate the seasonвЂ™s must-have items and we know that People StyleWatchвЂ™s endorsement will ensure that our customers are confident that their look is trend-right.вЂќ
Throughout the year, People StyleWatch editors will work with JCPenneyвЂ™s trend and merchandising team to select items from JCPenneyвЂ™s fashion assortment, focusing on WomenвЂ™s and Juniors apparel, accessories and footwear. Featuring the hottest trends of the season, these items will be branded вЂњPeople StyleWatch Must HavesвЂќ and will be clearly highlighted for JCPenney customers. вЂњPeople StyleWatch Must HavesвЂќ branded in-store merchandise displays will be rolled out to all JCPenney stores and be refreshed up to 10 times a year to showcase People StyleWatchвЂ™s latest fashion picks. The selected items will also be highlighted on jcp.com with a special вЂњPeople StyleWatch Must HavesвЂќ call-out and will also be communicated to customers through JCPenneyвЂ™s print, social and mobile marketing efforts.
Additionally, beginning February 2011, JCPenney customers will be able to purchase special in-store subscription offers to popular Time Inc publications вЂ“ including People, People StyleWatch and InStyle вЂ“ in all of JCPenneyвЂ™s 1,110 stores, making it the largest subscription program of its kind that Time Inc has launched with an apparel retailer. A portion of the proceeds from the sale of the subscriptions will go to JCPenneyвЂ™s signature cause, afterschool, which provides local children in need with access to life-enriching afterschool programs that inspire them to be smart, strong and socially responsible.
вЂњPeople StyleWatch is dedicated to making fashion and beauty trends accessible, affordable and fun. By teaming up with JCPenney, we are able to bring our famed вЂMust HavesвЂ™ feature to life and show our readers how they can easily wear todayвЂ™s celebrity-inspired looks with the exciting, affordable fashions found at JCPenney,вЂќ said Paul Caine, president and group publisher of Time Inc Style & Entertainment Group. вЂњThis collaboration allows us to bring our leading womenвЂ™s fashion, beauty, lifestyle and entertainment publications directly to the JCPenney customer.вЂќ