Friday, April 30, 2010

USA:Sunglass Hut celebrates New York flagship opening


Sunglass Hut, the leading global sunglass retailer, celebrates the opening of its New York Flagship store with a star-studded event hosted by Sunglass Hut's Style Director, Rachel Bilson.

The Sunglass Hut flagship concept was inspired by style savvy consumers providing a fun, innovative experience that celebrates fashion and shopping. Fifth Avenue passersby will be attracted by the entirely lit up building and will then be able to experience first hand an interactive motion touch screen. In addition, they'll be able to interact with additional screens inside: taking pictures of themselves, and ultimately playing them through a sensitive touch screen.

The Sunglass Hut Fifth Avenue Flagship store is 6,000 square feet and spans two floors including a mezzanine level. The ground floor features displays that will showcase the latest sunglass collections from leading brands. Full-length oversized mirrors will also allow consumers to try sunglasses on to complete their total look. The second floor, a dedicated VIP area, overlooks bustling Fifth Avenue, known for attracting global travelers and fashion focused consumers. A Sunglass Hut SocialSun station, the retailer's proprietary interactive retail concept, will be a major feature.

The celebration kicked off in New York on April 28th and will be followed by an event in London the day after. These concurrent events in these two major gateway cities mark an unprecedented commitment to the eyewear category.

The flagship locations will feature an expanded brand assortment that truly reflects Sunglass Hut's personality and editorial voice with a focus on Burberry, Bvlgari, Chanel, Dolce & Gabbana, Persol, Prada, Ralph Lauren, Tiffany & Co., and Versace, plus newly launched brands such as Tory Burch and Stella McCartney. Special editions found only in this premier Sunglass Hut include Tom Ford and Badgley Mischka. Consumers will also be able to find classic sunglass brands like Ray-Ban, and Oakley. With over 30 designer brands in today's must-have silhouettes such as aviator and cat-eye, consumers will be able to reinvent themselves and convey new looks with the simple act of wearing new shades.

Sunglass Hut is one of the retail brands of Luxottica Group, the global leader in eyewear. 

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