Future Group announced the launch of вЂJohn MillerвЂ™ range of body deodorant sprays in three refreshing fragrances under sub-brands PowerPlay, Flirt & DarkNight. After its success in menвЂ™s formal wear category in and outside Future Group stores, John Miller has marked its foray in menвЂ™s grooming category with the launch of its new range of body deodorant sprays.
Speaking on the Launch , Mr. Devendra Chawla, Business Head - Private Brands said, вЂњIncreasingly consumers are graduating to wearing different accessories (like footwear) & apparels for different occasions like Office wear, Casual wear & Evening wear, we capitalized on this insight and developed fragrances that would match different occasions/moods and thus drive consumption . John Miller range of Deodorant Sprays has three refreshing fragrances that would appeal to the lifestyle of the consumers-on-the-go.
PowerPlay: This vitalizing fragrance is for the вЂMe at WorkвЂ™ mood wanting to climb the corporate ladder with skilled maneuver.
Flirt: This sparkling cool fragrance is for the вЂ relaxed вЂ mood enriching experiences like after office hangouts, outings with friends, movieвЂ™s and those relaxed weekends.
DarkNight: This musky and woody fragrance is for the вЂMe at Party TimeвЂ™ mood resonating with high energy and appetite for adventure unleashing the wild side.
John Miller range of Deodorants will initially be available at all Big Bazaar & Food Bazaar outlets across the country and thereon at other Future Group formats at a special introductory price of Rs 99/- for 150ML. The smart pricing is to encourage the consumer to pick more variants for various occasions, thus drive consumption.
вЂњJohn Miller is aimed at mid-level executives who aspire to play the bigger game in corporate life and outsmart competition by their non-linear, smooth actions. John Miller Deos reflect this effortless, charmingly wicked and playful brand personality. The brand communication campaign вЂGood Looking rascal вЂ makes it looks easy.вЂќ explained Mr. Atulit Saxena.