Sunday, September 19, 2010

India:Tanishq launches Glam Gold 2010 Collection


With a continuous effort to promote gold as a fashion accessory, Tanishq in association with AngloGold Ashanti through World Gold Council launches an exclusive range of gold collection, “Glam Gold 2010” amidst glitz & glamour, in Mumbai today. This collection in modern silhouettes decorated with traditional detailed gold work & elaborate enameling patterns, intricately crafted is for the progressive Indian woman who likes the fusion look.

Talking about the collection, Ms. Sangeeta Dewan–Head Design Studio, Tanishq said, “Glam Gold 2010 Collection is inspired by two distinct regional crafts- Gujarati rava work & Rajasthani meenakari and fuses them together in a contemporary manner. Glam Gold Collection is designed keeping in mind the demand for variations in gold jewellery”

The evening saw some prominent names from the entertainment & fashion industry present at the wine and cheese party organized to launch the exquisite Glam Gold 2010 jewellery from Tanishq. The event featured a fashion show choreographed by Achla Sachdev. Stunning and renowned models Dipanita Sharma, Candice Pinto, Alecia Raut, Hemangi Pate, Binal Trivedi and Sony Kaur walked the ramp showcasing this exclusive collection. The beautiful ensembles were designed by Asif and Sajeda. It was indeed an evening adorned with style and substance!

Targeting the modern-day woman who is firmly rooted to her Indian values, Glam Gold II collection extensively focuses on elaborate Jaipur chatai & multi-colour enameling engraved on gold surface in intricate floral designs. The surface ornamentation of gold sheet is done using yester years’ techniques of fine granulation and detailed stamp & wire work- a unique characteristic of Gujarat jewellery.

The fusion of these age old techniques in highly contemporary and chic forms, which are geometrical in nature, challenges the conservative approach taken traditionally towards handcrafted jewelry. The collection comprises of wide range of products including earrings, ear studs, bangles, pendant-earring sets and necklace sets.

Speaking on the occasion of launch of Glam Gold 2010 collection, Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq continuously strive to offer jewellery matching the trends and requirements of our customers. Honoring today’s women who are modern yet deeply rooted to their traditional values, we bring Glam Gold 2010 collection. The collection captures the essence of the new age Indian woman with an experimental lifestyle & evolved and sophisticated taste in its designs, by fusing contemporary forms with traditional workmanship”.

Mr. Mark Pool, Marketing Manager, AngloGold Ashanti, said, “We are very proud to be associated with Tanishq and WGC in presenting the second Glam Gold collection to India. Design innovation for the modern, metropolitan consumer is critical for the long term future of gold in India. We are pleased to be playing some part in that challenge through Glam Gold and we hope that consumers will be as excited by the offering as we are.”

Mr. Ajay Mitra, Managing Director, India and Middle East, World Gold Council, said, “Gold Jewellery has enhanced the beauty of the Indian woman with its versatility and its distinct attribute. We are happy to partner with Tanishq in association with AngloGold Ashanti to introduce a unique collection Glam Gold 2010 which will appeal to the woman of today who loves the blend of modernity and tradition." 

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