Reem Acra, luxury fashion icon and designer to the stars, and HSN, a leading interactive multichannel retailer, will join forces this September to bring Reem Acra's unique designs to a wider audience. Named Reem, the collection will feature an adaptation of Ms. Acra's iconic styles.
Reem Acra explains, "I have been approached by many companies to develop a more affordable collection, but until I met Mindy Grossman and her team, I did not believe that it would be possible to translate my designs into products that retain a luxurious feel and yet are accessible. HSN absolutely understands how to work with a designer to achieve this balance."
Ms. Acra will share with HSN customers a capsule collection in a series of live segments on September 22nd and 23rd during the finale of HSN's Fall Fashion Series Presented by ELLE. She is looking forward to engaging directly with fans of her designs. "I know that there are a lot of women out there who appreciate great fashion and may not have easy access to it. HSN provides that opportunity."
"When I first met Reem, I knew she would resonate with our customers. She has a unique way of melding cultural influences, femininity, meticulous detailing and color to create clothes that are truly special," said Mindy Grossman, CEO of HSN, Inc. "She also embodies the qualities that our customers look for from us: global style, authenticity, quality and inspiration. Never before has her collection been so accessible, and we're excited to bring it to HSN."
Ranging in price from $39 for a beautiful shawl to $299 for a sequin jacket, the Reem collection will feature tunics, dresses and jackets made of exquisite fabrics and unique jewelry embellishments. More information on HSN's Fall Fashion Series and the upcoming launch of Reem Acra can be found at www.hsn.com.
Gaining international recognition for her atelier, Reem Acra has become one of the leading names in luxury ready to wear and bridal. With an insatiable desire for luxury, Reem Acra's designs are carried in more that 150 of the most exclusive retailers in the world. Her signature boutique on Madison Avenue in New York City is a reflection of her eclectic sensibility, combining the exotic and romantic with the modern and elegant.