Sunday, September 5, 2010

USA:Winner of My Wrangler Story to get Wrangler wardrobe


Every Wrangler guy has a story about their favorite pair of jeans. NFL-great Brett Favre’s story begins when he was growing up with his two brothers in Kiln, Miss., and wearing nothing but Wrangler jeans. The story continues as the gunslinging quarterback not only still wears Wrangler, but also endorses the iconic denim brand long-trusted for comfortable, durable and affordable apparel.

Now Favre and Wrangler are asking fans to share their own Wrangler stories. Offering the chance to get on the field and catch a few passes from Favre himself, the “My Wrangler Story” promotion will award one grand prize winner a trip to Favre’s hometown, Hattiesburg, Miss., during an upcoming Wrangler photo shoot to spend time with the football MVP.

Eligible fans 18 years and older can enter now at website – where they can also watch a video of Favre telling his Wrangler story. To enter, fans submit a brief description about a favorite Wrangler experience and describe when they are most comfortable in their jeans. When the promotion ends Wednesday, Nov. 10, the denim brand will select its favorite story to win the grand prize trip, autographed memorabilia from Favre and a new Wrangler wardrobe.

“We receive so many great stories about consumers’ experiences and memories of the brand through e-mail and social media,” said Craig Errington, vice president of Wrangler marketing. “We wanted to offer a more public space for people to share their stories, and to kick it off, who better than Brett Favre sharing his own personal history with Wrangler.”

“Brett is clearly a Wrangler guy. Genuine, down to earth, hardworking,” Errington continued. “Those qualities are exactly what our brand stands for, and that’s what we’ll be looking for when we select a winning story.”

In addition to the grand prize, there will be one weekly winner announced each Thursday beginning this week. Selected by the brand and winning a new outfit from Wrangler, these winners and all other entries submitted by Nov. 10 will be eligible for the grand prize.

Fans can also judge for themselves by voting for the stories they like best beginning Wednesday, Sept. 15. At the end of the promotion, the story voted fan favorite will receive a new wardrobe of Wrangler clothes and a #4 jersey autographed by Favre. The story with the second highest votes will win a Wrangler wardrobe.

Further reinforcing Wrangler as his brand of choice, Favre is once again featured in the brand’s new fall advertisements and in-store displays. Offering male consumers the best value possible with top quality clothing, Wrangler apparel is conveniently available nationwide at value-minded retailers like Walmart, Target and Kmart.

Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co. and Wrangler Hero Five StarPremium Denim lines are available at value-minded retailers nationwide and retail for less than $20. 

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