Wednesday, September 22, 2010

Italy:First international casting for вЂsofter-sized’ models by Elena MirГІ


In the past few weeks, many statements and messages have been sent to the numerous communities and social networks online from the vast public of “softer-sized” ladies (as well as those who cannot be categorized in a specific size bracket) as a result of the cancellation of Elena Mirò from the official calendar of Italy’s Camera Nazionale della Moda (National Chamber of Italian Fashion).

The online population is in turmoil and sending in thousands of messages. This is the voice of a public of real women, living in close contact with the everyday beauty. Comments made in the heat of the moment by plus-sized models, by the vast public of “softer-sized” ladies (as well as those who cannot be categorizedin a specific size bracket) who all express the disappointment and bitterness for their cancellation from the official spotlightof our catwalks, not so much due to the market target which is quite elevated (35% of Italian women), as much as for the healthyand sunny conception of femininity that was recaptured with such effort over the years.

Many good intentions, words, articles and official documents allthrown to the wind. This is all happening right when a great trend towards this fuller-figured conception of femininity is lighting up the catwalks in the United States with creations by America’s great designers. To those who wish to take Elena Mirò out of the spotlight, we respond with the cheerful, purposeful and proactive attitude that has always distinguished the actions and ideas of this brand by choosing once again to assert its positive philosophy and values through a new, important project.

Elena Mirò is announcing its first International Casting for “softer-sized” models on the Internet. A new, ambitious project addressed to girls from all over the world with the objective of unanimously encouraging the aspirations of a boundless public andto promote the conception of femininity that is synonymous with physical and mental health. Recruiting will take place on a new website that has been launched for this occasion and will be supervised by Elena Mirò through the Ciao Magre (Goodbye Skinny Girls) agency, a name that recalls a time-honoured slogan as well as the first Italian agency for “softer-sized” models.

The girls chosen thanks to this casting will become the new facesand models for photo shoots, fashion shows, Elena MirГІ events and for another 4 brand names specialised in plus sizes.

The selection will be focused upon three different sizes/brackets:
Size 44: bust 96 cm, waist 76 cm, hips 102cm
Size 46: bust 100 cm, waist 78 cm, hips 106 cm
Size 48: bust 104 cm, waist 82 cm, hips 110 cm

With this new, important project, Elena MirГІ confirms her wish to be the true reference point for real women throughout the world and to represent the perfect union between Italian fashion and taste and suitability for easy wear. 

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