Monday, September 27, 2010

USA:Style Week Orange County sets new trends with Cadillac


Orange County will continue its trend-setting status known nationwide when Style Week Orange County returns with Project Runway alumni Nick Verreos and an unprecedented fashion partnership with iconic luxury brand Cadillac. Nearly 10,000 style-savvy visitors are expected to attend the fashion exhibits, runway shows and in-store events Monday, Sept. 27 to Sunday, Oct. 3 at Irvine Spectrum Center.

Highlights of the week will include two runway shows created by seven recent graduates from FIDM/Fashion Institute of Design & Merchandising. Each designer is creating “a first” for Cadillac, Cadillac Couture: Red Carpet Gowns, a glamorous fashion show inspired by the car company’s art and science design philosophy. Verreos, a FIDM alumni and Fashion Design Instructor, will emcee the Cadillac Couture.

The Needle & Thread show will feature seven collections with 35 exciting designs created by the FIDM designers for Ezekiel. A panel of industry and celebrity judges, including Verreos, will select a winner, whose designs will be featured in Ezekiel’s Spring collection.

Beginning Sept. 27, visitors to Irvine Spectrum Center can enjoy the FIDM Design School in Action, featuring a fashion exhibit by FIDM students. Customers will also have the opportunity to participate in free hands-on demonstrations, and buy FIDM merchandise such as tee shirts, sweatshirts and hats.

Style Week Orange County highlights will include:

Fri., Oct. 1, 3:30 – 5:30 p.m.
FIDM instructors will give a behind-the-scenes look into the concept and production of a garment in the FIDM Design School in Action. Watch a designer sketching and illustrating; draping a three-dimensional design; see the patternmaker uses sketches and draping to make the pattern; and observe the garment being assembled with an industry standard machine.

Fri., Oct. 1, 6 p.m.
Rack Rave – A stylish VIP party and fashion carnival with a red carpet, giveaways, and seven style vignettes showing fall’s hottest looks, latest fashions, beauty tips and more. Special guests Nick Verreos, OC designer Michele Genevieve of Hollywood Million Denim, Needle & Thread contestants and others will be on hand to mingle with guests. Vignettes will be presented at 7:30 p.m. by Nordstrom, Macy’s, Active Ride, Kaitlyn, Forever 21, Metropark and Max Studio.

Fri., Oct. 1, 7 p.m.
NIKOLAKI Design Collection - Project Runway alum Nick Verreos and David Paul present their Spring 2011 couture collection.

Fri., Oct. 1, 7:20 p.m.
Cadillac Couture: Red Carpet Gowns, a unique fashion presentation inspired by Cadillac vehicles and designed by FIDM Fashion Design Graduates.

Sat., Oct. 2, 1 - 5:30 p.m.
Meet well-known fashion designers and learn about how they made their mark in the fashion industry, in the FIDM Design School in Action. FIDM instructors will again give a behind-the-scenes look into the concept and production of a garment in the FIDM Design School in Action.