Women can turn to Payless ShoeSource to fully complete their signature style from head to toe with the introduction of the Payless beauty line. Well known for on-trend and affordable footwear and accessories, the Payless beauty launch now extends the brand's mission of "democratizing fashion" to the beauty products category.
The Payless beauty line launches today in 1,500 stores under two brand names, Unforgettable Moments and Zoe & Zac Naturals, and includes a range of fragrances, makeup and body items such as signature scents; lotions, creams and butters for body, hands and feet; as well as color for eyes, lips, nails and face. The beauty items will begin availability in mid Sept. beginning with fragrance and body items; color items are expected to arrive in stores in early Oct. rounding out the complete assortment.
"Beauty items are the latest fashion accessory important to finishing off a woman's look, and we at Payless, with our mission to democratize the latest accessory trends and ideas, are bringing shoppers a comprehensive line of finishing-touch beauty items featuring the latest formulations, shimmers, hues and scents -- all at an incredible price," said LuAnn Via, CEO of Payless.
"We previewed the Payless beauty collections with beauty editors in April, and we were thrilled by their enthusiastic response. They were amazed with the range of items -- nearly 100 in all -- and the quality and on-trend features of the products."