Sunday, September 19, 2010

UK:New initiative that supports fashion and the arts


The British Fashion Council (BFC) and Harper’s Bazaar today announce the launch of the вЂBFC / Bazaar Fashion Arts Foundation’, at Shoreditch House, a new initiative that aims to inspire and support collaboration between fashion and the arts.

The Fashion Arts Foundation aims to nurture collaborations and foster relationships between fashion, film, music and art talent. Through this strategy the BFC aims to highlight London’s position as a leading creative capital and re-affirm our fashion industry’s reputation for innovation.

The Foundation has already announced a partnership with BAFTA which will see a series of events to bring together fashion and film talent. The initiative will also see the appointment of Alison Edmonds as the Foundation’s British ambassador in Los Angeles, to further cement our international presence.

A dedicated music strategy in partnership with Sony Music will cultivate commercial opportunities for designers, musicians and retailers. A series of biannual collector’s edition CDs, under the collective banner of вЂThe Collection – London Fashion Week’, will be launched during LFW. Each CD will feature a different designer. The first in the series has been musically and artistically curated by Burberry’s Chief Creative Officer Christopher Bailey. It will be released on Monday 20th September and will retail on iTunes and in high end fashion retailers including high end fashion/design outlets including Browns, Cruise, Matches and START.
The collaboration with Sony will also see them hosting a series of Live Sessions at Tom’s Terrace, Somerset House, throughout London Fashion Week, as well as showcasing the talents of Sony signed DJ collective, Magnetic Man, at the Fashion Arts Foundation launch party at Shoreditch House. Later in the year, the label will run a series of creative brainstorm sessions to bring together emerging designers and Sony’s creatives. Sony will also be providing the playlists for LFW this season that will played throughout Somerset House.

The Fashion Arts Foundation will be driven by a committee of trustees chaired by Lucy Yeomans, editor of Harper’s Bazaar UK. As the exclusive media partner, Harper’s Bazaar have also pledged to provide additional support, including fundraising assistance. The committee will be charged with scoping out a project to celebrate fashion and the visual arts for 2012.

Lucy Yeomans, editor of Harper’s Bazaar, said “I am thrilled to be a co-founder of this exciting new project. The Foundation's aims resonate perfectly with all that Harper's Bazaar stands for - bringing together the best creative talent from diverse fields and giving them the support and means to dream up and produce exciting new work.”

Caroline Rush, Chief Executive of the British Council, said “The BFC / Bazaar Fashion Arts Foundation will allow us to showcase London’s creative fashion industry and showcase its many influences to their full potential. We will be working with both emerging and established talent across many exciting new projects which can only strengthen our creative industries as a whole.”

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