Monday, September 6, 2010

Spain:Elettra stars in MANGO’s campaign, showing her versatility


This autumn, MANGO’s new catalogue will feature the model Elettra Wiedemann, one of the models of the moment. Elettra Wiedemann, chosen by People magazine as one of the 50 most beautiful women in the world, comes from a famous family. Born in New York, her first modelling job was for the cover of German Vogue. Since then she has appeared on the covers and pages of the most important fashion magazines in the world such as Vogue, Glamour, Elle, Grazia or Vanity Fair, among others.

The model is the face of important cosmetics brand Lancôme and has just completed a Masters in Biomedicine at the London School of Economics. Alongside her boyfriend, James Marshall, she recently set up the charity One frickin’ day, which preserves natural resources and is currently working on installing solar panels in Burundi.

During work on the MANGO catalogue, Elettra showed off her modelling skills with her natural poses. In this catalogue, the elegant and sophisticated Elettra shows us her characteristic vitality and energy, posing serenely for photographer Antoni Bernad at the AC Santo Mauro Hotel, in Madrid.

The new collection by MANGO combines simple and natural silhouettes and experiments with contrast and volume in its lines. This season, the Spanish brand’s philosophy consists in continuing to reinterpret traditional country wear, such as capes, garments with leather or suede appliqués, or thick handmade knits. All this, playing with camels and winter reds combined with touches of greys and blues. The silhouette for the season includes trousers pleated at the waist, a flowing blouse and long cardigan, which create a top-to-toe look in different classic camel shades.

MANGO opened its first store in Barcelona’s Passeig de GrГ cia in 1984. It currently has more than 1,500 stores in 100 countries and is Spain’s second-largest exporter of women’s fashion. Its concept is based on combining a quality product, following the latest fashion trends, with an affordable price. The company-owned stores which act as a calling card strengthen the brand and create a dynamic atmosphere to match the customer’s personality. 

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