Timberland has set out on an all new expedition by partnering with Reliance Brands through a license cum distribution agreement to set foot in India. The brand opened its first Timberland store at Ambience Mall, Vasant Kunj, New Delhi. The 1350 sq. ft. exclusive store features a product line that spans across footwear, apparel and accessories for men, women and children.
Timberland's dedication to making quality outdoor-proven gear is matched by their commitment to "doing well and doing good." From a volunteer program that gives everyone on Team Timberland 40 hours a year to make a difference in their communities, to their industry-leading eco labeling initiative, to the way they source the materials - each and every decision they make is tied to a philosophy that "how you do" is as important as "what you do."
As a pioneer who has always created products to enhance the pleasure of enjoying the outdoors, Timberland very early-on recognized the need to preserve the nature. Since then, Timberland has always been a strong advocate of environmental stewardship, globally.
To mark their official entry into the country, Timberland launched 'Unsung Heros - Not Starring John Abraham. A long-term visionary project that shall identify and celebrate all those truly contribute to nature, behind the scenes. In the words of John Abraham who shall play the role of presenting these people to the world, "They are the real heroes, but they are not actors". Renowned documentary film maker Mike Pandey is also closely associated with the project.
"The Unsung Heroes project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us Unsung Heroes is not an event, it is a movement. And with John and Mike agreeing to partner with Timberland's first CSR initiate in the country, we couldn't have asked for more.вЂќ said Darshan Mehta, President and CEO, Reliance Brands Ltd.
"Being an actor and a nature lover, I felt a total connection the Unsung Heroes project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honored that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India said John Abraham.
In the words of Timberland's manifesto, "We have the ability and responsibility to apply our individual and collective talent, strength and passion to leave our footprint in a positive way around the world" he further added.
Timberland also plans to quickly trek to all major cities across India, in the near future.
The journey began in 1952 with the start of the Abington shoe company in New England, USA. In 1973, the brand as the world knows it got its name the first water proof shoe they created called Timberland. What started off as a shoe back then went on to become the world's leading outdoor brand. Timberland is now available at over 130 countries around the globe. No matter where you go, Timberland's iconic yellow boot stands as an ever-green symbol of their high standard of quality and dependability of everything they make.