Thursday, October 7, 2010

Australia:Iconic Australian brands welcome RMIT fashion designs


Fashion stores Target, Country Road and Sportsgirl will soon be embracing fashion collections from the Young Essentials Project (YEP), designed by RMIT University Diploma of Fashion and Textiles Merchandising students.

Now in its 11th year, YEP was initiated to provide merchandising students from RMIT’s Brunswick campus with the opportunity to work to a commercial brief for key Australian fashion retailers.

YEP winners for each retailer often go on to have their collections produced and sold in store.

What: Dancers from Jason Coleman’s “Ministry of Dance” performing in student fashion designs for Target, Country Road and Sportsgirl.
When: Monday, 4 October, 6pm to 8.30pm
Where: Jason Coleman’s “Ministry of Dance”, Level 1, 64 Sutton Street, North Melbourne.

The winning teams will be officially announced tonight at the YEP 2010 launch, featuring dancers from Jason Coleman’s “Ministry of Dance”. Winners are:

Target Australia
Brief: 8 ball concepts
Winning group: “SCHICKI MICKI”
Michelle Garcia, Rebecca Gardiner, Rowena Goodwin, Rajveer Johal, Alicia Kissas, Amelia Suwito, Alexandra Vassallo, Gemma Watson

Country Road
Brief: Flinders & Fifth
Winning group: “The Road”
Rebecca Wilson, Maxine Tuyau, Emily Boyles, Nikki Panagos, Nick Casey, Rhiannon Adamson, Candice McBrearty, Jeffrey Yang

Brief: Hunter
Winning group: “Sleepwear”
Amelia Pickering, Jenna Davies, Eliza Garby, Alex Harvey, Robyn Baines, Sophie Wright, Amanda Rizk, Adite Shah

Keynote speaker Murray Chenery, General Manager Marketing, Target Australia, said it was great to see the students’ and teachers’ passion and energy for fashion and design: “The students’ work is of a consistently high standard and RMIT should be congratulated on developing our fashion designers of the future.” 

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