ItвЂ™s no surprise that since Project Runway CanadaвЂ™s second season air date, Jessica Biffi has been on the fast track to fashion fame. Runner up, she left the show with her name, and managed to garner a huge following in the process.
Launching her first Spring/Summer 2010 collection since the PRC show at TorontoвЂ™s LG Fashion Week was the inaugural step she needed to get the ball rolling. Since then, a line of jewellery aptly named вЂњCovet by BiffiвЂќ was also launched, alongside her corporate partnership with Addition Elle and MXM where she created plus size capsule collections under her label.
The new 2011 S/S collection is a breath-of-fresh-air take on the nautical theme with pastels and stretch jerseys. The collection caters to both Women and Men, also a first for Biffi who has been waiting to do a menвЂ™s collection for quite awhile. "I have always known that menswear would be a part of what I would do with Jessica Biffi. Since the show, my male fans have been asking, and with the Mermaids and Sailor's theme it only felt fitting that I launch menswear now."
With tons of room to collect pieces for a manвЂ™s wardrobe, the styling leans more toward a European street wear look with great fitting pieces. Cowl neck tops with expert draping, bold pleating, and tailored harem pants with signature Biffi details like strong hardware in her signature gold, are just some of the elements that have fans already lining up to purchase.
The line-up of course is virtual at this point as Biffi gears up to soft launch her new ecommerce website. WomenвЂ™s wear, MenвЂ™s wear, custom pieces and the Covet by Biffi will all be available for purchase online next month at www.jessicabiffi.com. Items are also available for order at the brand new studio and head office at 400 Eastern Ave, Toronto On.
And now, Biffi could not be more excited to close the show at OttawaвЂ™s Fashion week on October 31st at 9pm. In its fourth season, the show takes place in the National Gallery of Canada in downtown Ottawa, and promises to serve as an amazing platform for the runway show. A departure from the regular crowd and hustle of Toronto Fashion Week, the Ottawa Fashion Week board handpick attendants and media, ensuring it is an upscale exclusive affair for the CapitolвЂ™s fashion elite. Media from Vancouver, Montreal, Toronto and Ottawa will be in attendance, as well as an abundance of designers showing from all over the nation.