Wednesday, October 13, 2010

USA:BL Body collection makes its official debut on HSN


Glimpsed last month on “The Biggest Loser,” the BL Body Collection makes its official debut on HSN, both the television channel and its website. A full athletic apparel collection inspired by the hit NBC series, BL Body is licensed through NBC Universal Television Consumer Products Group and Reveille LLC.

BL Body, from acclaimed designer Bruno Schiavi, is created for the active person seeking a healthy lifestyle. It features a range of styles and fabrics that motivate the wearer and maximize the workout experience. Shaping technology incorporated into each design allows the collection to meet the needs of individuals who may need extra support to accommodate their weight or recent weight loss. The collection is both comfortable and slimming for the wearer, helping people of all sizes and shapes feel fabulous in their own bodies. The message behind BL Body is empowerment, allowing people to change their life in a positive manner.

Despite the fact that overweight people often wear dark, muddy colors because they mask shadows, the BL Body color palette uses bright primary and secondary colors. Breaking through the age-old myth that black is always best to hide imperfections, BL Body encourages people to wear lighter colors, to bring light and joy into all areas of their life and to ultimately support healthy living.

“I’m excited to partner with NBC/Reveille and HSN to bring BL Body to motivated consumers,” says Schiavi. “My inspiration has been to create a functional and fashionable collection that allows people to look and feel great. I hope the BL Body Collection encourages and inspires people to take the first step to living a healthier and more active lifestyle.”

“The new line of вЂBiggest Loser’ inspired apparel was born out of a need we saw with the contestants coming to the ranch each season and trying to find clothing that supported all areas of their bodies through their transformations,” said Chad Bennett, Vice President of Brand Development and Production at Reveille. “Bruno and his team spent many hours at the ranch and BL Body fills a need on the show and in the marketplace as we work to inspire, empower and motivate our viewers to embark on their own healthy lifestyle.”

“BL Body brings a new and innovative approach to fitness wear in the active wear category,” said Chuck Anderson, SVP of Merchandising, HSN. “We are excited to bring fashionable, yet functional workout alternatives to both new and existing customers and look forward to the debut of BL Body in October.”

“BL Body is the ultimate combination of comfort, support, affordability and style for the individual who is looking to feel their best,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. “Through instant slimming and shaping results, BL Body provides you with just the right amount of encouragement needed to achieve your weight loss goals.” 

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