Monday, October 18, 2010

USA:Surprise show for Gwen Stefani's L.A.M.B. collection

Surprise show for Gwen Stefanis L.A.M.B. collection


Surprise show for Gwen Stefanis L.A.M.B. collection

L’Oréal Professionnel announced that they will produce another in a series of regional cocktail events and fashion shows featuring Gwen Stefani’s L.A.M.B. clothing collection in Costa Mesa, CA on October 24, 2010, this time in the fashion capital of Orange County Costa Mesa.

Coming off of their major successes at Fashion Week in New York City (NYC) this past September, L’Oréal Professionnel and L.A.M.B. decided to take their show on the road by hosting a series of exclusive regional cocktail events and fashion shows across the US. These intimate events have taken place in Atlanta, Chicago, and San Francisco showcasing both Stefani’s Spring/Summer 2011 L.A.M.B. collection and L’Oréal Professionnel’s high-end product lines, most notably their INOA hair color which made its runway debut at the L.A.M.B. show in NYC. The series is winding down in what would be an appropriate location for the last show, Stefani’s own Orange County.

L’Oréal Professionnel has tasked Orange County’s leading hair stylist, Donato Bianchini and his team at Vogue Salon, to serve as its ambassador utilizing INOA and the rest of the L’Oréal Professionnel line of products to provide the models with hair inspired by and that complements the stunning L.A.M.B. collection. INOA, which is an abbreviation for “Innovative No Ammonia” and is ammonia free as its name implies, has become a star in its own right appearing on “The Today Show” and in the pages of countless magazines. Vogue Salon’s ability to manipulate and expertly apply INOA in concert with the other L’Oréal Professionnel products is just one of many reasons that they were selected to support this special show.

When asked how he felt about L’Oréal Professionnel’s decision to work with Vogue Salon, Bianchini fervently stated, “The team at Vogue Salon work very hard to ensure they are staying at the forefront of their respective fields. The fact that we’ve been chosen to do the hair for the L’Oréal Professionnel/L.A.M.B. show is a reward for that hard work.” Bianchini wryly added, “We love L’Oréal Professionnel products and we’re doing great things with INOA which also helped [with L’Oréal Professionnel’s decision] I’m sure.”

Preparation for the models will take place prior to the show on October 24th from 10AM-6PM at Vogue Salon’s Newport Beach location but will also involve stylists and colorists from its other location at the St. Regis Resort in Dana Point. The invite-only cocktail event and fashion show will be held at restaurant and nightclub, Sutra in Costa Mesa, CA from 7-9PM that same evening. 

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