The Bing interactive experience enables people to decode the 36 songs in the book with clues leading to locations, like Gucci, that have inspired JAY-Z’s lyrics in Miami, New York, London, Las Vegas and Los Angeles. Clues will be distributed on JAY-Z’s Facebook and Twitter pages, JAY-Z.com and Bing.
On November 11th Gucci will reveal one of three hundred Decoded pages in its 5th Avenue flagship store. The page is printed on the lining of a Gucci one-of-a-kind leather bomber jacket designed by Gucci Creative Director Frida Giannini in collaboration with JAY-Z.
Once the specially created bomber is discovered at Gucci, fans are instructed to text in a code found at the location and are encouraged to upload an image of the decoded page. Any player who locates a page online or in-person is entered into a draw to win the page they have located, signed by JAY-Z.
