Emporio Armani watches are to present fashion fans with an alternative this Christmas, following the launch of a new collection at the UK's largest watch website.
Emporio Armani Ceramica is a recent addition at the Watch Hut, showcasing the popular fashion brand's ceramic watch models for both men and women.
Given Emporio Armani's worldwide reputation as a manufacturer of highly fashionable clothing and accessories, coupled with the current industry trend for ceramic watches, the Watch Hut expects the Ceramica range to be a huge hit over the festive period.
Emporio Armani Ceramica was introduced to the Watch Hut in spring 2010, when two rectangular-cased ladies models - AR1407 (black) and AR1409 (white) - were featured. Since then, the collection has expanded to such an extent that, as Christmas steadily approaches, a variety of options are now available as potential gifts.
Each Emporio Armani Ceramica watch features a black or white bracelet with matching colour dial. The cases and dials of the gents' models are significantly larger than those of the ladies', while chronograph editions are available for those serious about fashion AND good timekeeping.
Of course, the quality of the ceramic material itself offers its own benefits. Ceramic is more lightweight than stainless steel and its highly durable nature means it resists scratches.
Such advantages only accentuate the sheer style factor possessed by the watches of the Emporio Armani Ceramica collection, all available at less than GBP500.
As an authorised dealer of Emporio Armani watches, the Watch Hut guarantees that all Emporio Armani products purchased from the website are genuine. The website's returns policy has been extended so that any items purchased before Christmas are valid for return until 31 January 2010.