Sunday, November 7, 2010

USA:Mariah Carey to launch lifestyle brand exclusively on HSN

Mariah Carey to launch lifestyle brand exclusively on HSN


Mariah Carey to launch lifestyle brand exclusively on HSN

HSN, a leading multichannel retailer, announced today a partnership with world renowned and Grammy-award winning superstar Mariah Carey for the exclusive launch of her lifestyle brand on November 29. The announcement comes just days after Mariah shared the news that she is expecting a child.

On Cyber Monday, Mariah will debut on HSN an exclusive collection of jewelry and footwear, as well as a limited-edition fragrance. This exciting new launch follows the recent introduction of her holiday album "Merry Christmas II You," which premiered on the network on October 20 as part of an exclusive CD/DVD bundle and will also be available on HSN throughout the holiday season.

"I am always eager to push my creativity into new directions," said Mariah Carey. "After meeting Mindy Grossman, I jumped at the opportunity to develop my own collection of shoes and baubles, and to enhance my fragrance offering."

"We are thrilled to launch on HSN a lifestyle brand that captures Mariah's creative sensibility as well as the different facets of her life," said Mindy Grossman, CEO of HSN, Inc. "From the moment we met her, there was a great connection and a shared passion for beautiful products and entertaining experiences. This lifestyle collection is a reflection of her unique personal style."

Items from the premiere collection include:

Jewelry: Stylish with a feminine flair, Mariah's intricate jewelry designs speak to her love of pave detailing and colorful stone accents. Highlights include a pave-set initial pendant that hangs from a delicate stone-by-the-yard chain and crystal accented, butterfly earrings, available in pink or blue hues.

Footwear: In an assortment of colors and unique design styles, Mariah's footwear collection includes rhinestone encrusted sandals and quilted winter boots. Other highlights are right on trend for the season, including the suede peep-toe boot with a platform wedge and the fur trimmed booties.

Limited Edition Fragrance: Mariah will offer her successful Luscious Pink fragrance in a special limited edition bottle, exclusive to HSN customers. Additionally, 25 bottles of her Luscious Pink Deluxe Edition Parfum will feature exquisitely detailed, Swarovski Elements crystal-studded butterfly caps, packaged in a gold cosmetic case. Each of these 25 treasured keepsakes will contain a personal note from Mariah herself and will be available on a first-come basis. 

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