Sunday, November 7, 2010

USA:Nolcha designers selected for New York City Pop Up Store

Nolcha designers selected for New York City Pop Up Store


Farasha Style announces launch of New York City couture pop-up boutique in the Lower East Side at Grand Opening, November 4th-7th, featuring a selection of designers sourced via Nolcha including Chako, Chak Chel, Elly Clay, Jess Rizutti, Lara Miller, M. Brulee Inc, Maleku, Miriam Cecilia Carlson, Nora del Busto and Serpico.

Crystal Haylett, Elly Clay, states: "As always, as a designer connected to Nolcha, Elly Clay has been presented with another great opportunity to get more exposure for our brand. We are so excited about participating in the Farasha Pop Up store in New York and expect a great turn out."

Farasha operates as an incubator space featuring fashion-forward and emergent designers from all around the globe including Canada, Costa Rica, Japan, and Uruguay; as well as fashion cities across the U.S. such as Chicago, LA, & New York. By creating this unique shopping-environment, consumers are able to experience a worldly perspective of design and fashion from strikingly talented designers. Within this one of a kind atelier setting, Farasha provides their clients with a rare opportunity to discover new clothing lines and shop eclectic collections from an array of modern designers.

Vanessa Di Palma Wright, Farasha Owner, shares: "Launching a NYC pop-up boutique is an exciting undertaking for Farasha as we strive to be a recognized and respected forum for emerging designers from around the globe to gain notice and expand to other markets. The partnership we have with Nolcha has been extremely valuable as they have identified and facilitated collaborations with diverse, talented, and unique designers. I look forward to a successful debut in the big apple."

The boutique will feature several exclusive collections from 25 remarkable designers and will be held at Grand Opening on 139 Norfolk Street, NY, between Rivington & Stanton. 

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