Thursday, November 18, 2010

USA:Hathaway to create ARTISTRY trend colour collection

Hathaway to create ARTISTRY trend colour collection


Hathaway to create ARTISTRY trend colour collection

Amway announced the launch of its new ARTISTRY Reflective Beauty Trend Colour Collection created in collaboration with renowned makeup artist Frances Hathaway.

Drawing inspiration from the layered looks that graced the fall runways, Frances wanted to create a collection that provided this same versatility with colour. Two complete face palettes offer multi-dimensional shades that can be used to achieve a light veil of colour or layered for added texture and intensity. Blending romanticism with modern day sophistication, she expertly crafted six looks that reflect the nostalgic, yet glamorous beauty of the season.

Each look can be easily achieved with products from the Reflective Beauty Trend Collection:

Perfect Red Lip Gloss, Inspiration Face Palette, Perfection Face Palette, Soft Pink Lip Gloss

As a leading makeup artist in the fashion and beauty industry, Hathaway partnered with ARTISTRY to create this collection with focus on texture and finish. From classic to avant-garde, her work has appeared in advertising campaigns for M.A.C. Cosmetics, Maybelline, Clinique, and L’Oreal and has graced the pages of top magazines like Elle, W Magazine, and Italian Vogue.

Artistry is a global leader in premium beauty, offering unprecedented skin care solutions backed by dermatologist testing, the most advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. Artistry generates more than $1 billion in annual global sales and has been one of the world’s top five best-selling premium beauty brands for more than ten years.

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises.  

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