“Our expectations were more than fulfilled, we are very happy with the enthusiastic response from the community,” says Maia Guarnaccia, Vice President of IMG Fashion, Europe. “Switzerland is the perfect location for this event, people here have an exquisite taste for quality, high-end products and they enjoy entertainment of a very high standard. Thanks to the sponsors and the designers, and support of all involved, the premiere was a great success.”
For four days young talents, established designers and international brands presented their collections on the catwalk of the Charles Vögele Fashion Days. Among the presented collections, were designs by Adam Kimmel, Aleksandra Wisniewska, Alexander Wang, Aluar Balagan, Aubade Lingerie, Calida Bodywear, Casa Blanca & Biaggini Violett Designed By Penélope & Mónica Cruz By Charles Vögele, Damir Doma, Duro Olowu, Guido Maria Kretschmer, Heinrich Brambilla, Jason Wu, Juun. J, Kaviar Gauche, Kazu, Lela Scherrer, Mary Katrantzou, Missoni, Okaidi, Porternierroth, Redley Exantus, Saro, Toujours Toi Family Affairs, Tran Hin Phu, Young Explorers By Charles Vögele.
“For the first time fashionistas got to see collections that are usually only accessible to press and buyers, and we are very happy with the positive feedback,” explains André Maeder, CEO of Charles Vögele. “The city of Zurich has been enriched by a additional attraction and we are convinced that the Charles Vögele Fashion Days Zurich will continue to gain prominence in the future and that with this we can offer national and international designers a platform on which they can present their collections.”
At the renowned Swiss Textiles Award on Thursday evening, MARY KATRANZOU was announced as the winner. She managed to prove herself against 5 other designers and will now receive 100,000 Euros to support the development of her company. Past recipients of the award include Alexander Wang, Bruno Pieters, Haider Ackermann, Marios Schwab And Raf Simons.
The annabelle award also took place within the schedule of the event with Camie Rebord this year’s winner. She will now have the opportunity to have a one-year internship at the renowned label from Berlin KAVIAR GAUCHE, who themselves presented their bridal collection. The internationally successful runway model Irina Kulikova to opened and closed their show.
The overall program of events included performances by internationally recognized music acts such as Alesha, Madcon and Mike Posner. Famous personalities such as actress and designer Mónica Cruz, opera star Cecilia Bartoli, model Irina Kulikova and many others attended the shows. In addition to title sponsor Charles Vögele, IMG would like to thank the main sponsors Electrolux, Mercedes-Benz and Smashbox for Marionnaud for supporting the Charles Vögele Fashion Days Zurich.
