Wednesday, January 6, 2010

USA:NexCen introduces Shoebox retail concept in Aruba


NexCen Brands, Inc. announced the opening of the first Shoebox New York franchised store in Aruba. The store opened in Palm Beach Plaza in Aruba under an existing master franchise agreement with Shogun Trade International N.V.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “With the opening of this Shoebox New York franchised store, we are delighted to introduce this retail concept in Aruba. As we continue to extend the global footprint of our franchised brands, we look forward to exploring additional opportunities throughout the Caribbean.”

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, “The opening of Shoebox New York in Palm Beach Plaza, a well known, premier shopping destination in Aruba, was a success. We believe that this location will allow us to increase brand visibility for Shoebox New York and to gain new and repeat customers with its high-quality, high-fashion shoes and accessories.”

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF and Shoebox New York, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies, MaggieMoo's, Marble Slab Creamery, Pretzelmaker and Pretzel Time. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

The Shoebox New York concept had its genesis from The Shoe Box, one of New York's premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and American designers, The Shoe Box garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised stores in the U.S. in New York and Florida and internationally in Vietnam, South Korea, Kuwait and now Aruba. 

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