Sunday, January 17, 2010

USA:Sue Wong for Walt Disney Signature inspired by Alice in Wonderland

 


Leading fashion designer Sue Wong announced the launch of Sue Wong for Walt Disney Signature, a high-end dress line inspired by Disney's "Alice in Wonderland." Tim Burton's highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, hits the big screen on March 5, 2010 (U.S. theatres). The line developed in collaboration with Disney Consumer Products will launch nationally in February 2010 as a special limited edition collection for Spring 2010.

Sue Wong for Walt Disney Signature will feature pieces influenced by key story characters and locations, including Alice, the Red Queen, the White Queen, the White Rabbit and the talking flower garden. The Alice In Wonderland-inspired collection will showcase unique details inspired by the film, such as Victorian antique lace and vibrant details, while offering Sue Wong's signature style: romance, femininity and exquisite hand-craftsmanship.

"I have long been mesmerized by the fantastical tales of Alice and her surrealistic adventures in Wonderland and am thrilled to be collaborating with Disney on this project," explains designer Sue Wong. "This classic story, along with Tim Burton's inspired interpretation, lends itself especially well to my design aesthetic, which is whimsical and fun, while adding yet another element of creativity and expression to my artistic process. It is an honor to help bring this marvelous tale to life."

"Disney has been influencing fashion trends for several years thanks in part to the universal appeal of our characters and to the inspiration from such creative works of art as Tim Burton's Alice In Wonderland," said Robert Oberschelp, director, Disney Lifestyle Collections for Disney Consumer Products. "Our collaborations with top designers like Sue Wong have also enabled us to keep our lifestyle collections fresh and vibrant serving up an aspirational effect with consumers and Disney fans of all ages."

The Sue Wong for Walt Disney Signature collection will be available in fine department stores such as Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, Nordstrom's, Lord and Taylor and Macy's, as well as on www.SueWong.com. 



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