Saturday, January 23, 2010

USA:Stargate is a welcome addition to YMI family


LA based YMI, a leader in the junior denim market, announced a new licensing agreement with New York based Stargate Apparel to produce and market YMI Kid’s/Girl’s (sizes 0-16) in denim and non-denim bottoms, swimwear, sleepwear and outerwear. Product is slated to hit department and specialty stores nationwide for Summer 2010. Stargate, a well known family business founded in 1995, has been supplying exceptional product to some of the nation’s largest retailers since its inception. Originally a children’s resource, in 2004 the company expanded into the junior and missy categories with its Freestyle Revolution and Blue Epic lines and has maintained steady growth in all three categories.

Deke Jamieson, Executive Vice President of Marketing and Licensing at YMI explains “Stargate is a welcome addition to the YMI family. The company, in keeping with the YMI brand positioning, offers product with an exceptional price/value relationship. We are confident that Stargate will help our brand develop an even stronger relationship with both our retail partners and our consumers.”

David Vered, President and Founder of YMI, states “We are very excited about the new partnership with Stargate Apparel. They have a proven track record in producing excellent merchandise, in addition to superior design and distribution capabilities. We look forward to a successful expansion in the children’s category for the YMI brand”.

Harry Bailey of Stargate Apparel adds, "We're thrilled to be a part of YMI’s expansion in the kid’s business. The brand is a perfect fit for our company and adds a new dimension with its unique approach to fashion and marketing". 

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