Fila announced that it has extended its endorsement agreement with Sony Ericsson WTA Tour star and 2009 US Open champion Kim Cljisters.
“Kim is an important member of the Fila family,” said Gene Yoon, Chairman of Fila. “She inspired people around the world with her amazing comeback to tennis in 2009 and US Open win. She is a proven champion whose drive, athleticism and style are consistent with Fila’s core values. Fila has a great heritage in tennis and we are pleased to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years.”
Kim, an accomplished twenty-six year old Belgian tennis star, has won 35 Sony Ericsson WTA Singles Titles and 11 WTA Doubles Titles so far in her career. After taking two years off to start a family, Kim made her return to professional tennis in August 2009. In just her third tournament after her return to tennis, she received a wildcard to the US Open and went on to make history in New York. She became the first unseeded player to win the US Open and the first mother to win any Grand Slam since Evonne Goolagong-Cauley in 1980. Kim returned to tennis with renewed enthusiasm for the game. Her path to the US Open women’s singles final included tough matches against both Willams sisters as well as other top players on the WTA Tour.
Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes; is a major sponsor of the Sony Ericsson Open, BNP Paribas Open, and the Campbell’s Hall of Fame Tennis Championships and Sony Ericsson Championships in Doha; and is the footwear licensee with The Championships at Wimbledon.
Kim will debut Fila’s Spring 2010 Heritage Apparel Collection at the Australian Open in Melbourne.
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