Designer Lauren Elaine, in partnership with 'La Maison De Fashion', will host an exclusive launch party and shopping event for the new Black Label Accessories line on Saturday, January 16th 2010 from 7:30-10pm at the popular Melrose Avenue storefront. In addition to an official collection debut, a percentage of proceeds from sales during event will go to benefit Ovarian Cancer. The event kicks off with celebrity arrivals from 7:30-9pm, and an ongoing collection installation beginning at 8:00pm.
For the Black Label Accessories line, designer Lauren Elaine combines classic elegance with an exaggerated bohemian edge to create a stand-out collection of headbands and unique hair accessories complimentary to her popular "Black Label" couture dress line, already carried at 'La Maison.'
The one-stop premiere designer resource, popular with editors and stylists, will be the first boutique in Los Angeles to feature the new line-showcasing a variety of handmade couture-style pieces with lavish adornments, detailed beadwork, and exotic feathers. Inspired by period films and all things vintage, Designer Lauren Elaine promises a collection of bold, editorial-worthy pieces that mix past with present, and cocktail with everyday. "They are the sort of accessory you throw on to jazz up a simple white tank, and loosen up a little-black-dress," says Elaine.
For the launch, attendees will enjoy a continuous installation of the new accessories line, modeled with select pieces from the spring/summer 2010 Black Label couture dress collection. Guests are invited to shop, sip, enjoy and experience the new collection amidst an exotic, transformed courtyard- all while supporting a worthy cause for women. The Lauren Elaine label recently showcased at LA Fashion Week in October 2009 with private runway shows at the Los Angeles Theatre on Broadway, as well as an "Encore" event in Hollywood.