The FrederickвЂ™s of Hollywood ValentineвЂ™s campaign, вЂњSmooch,вЂќ features lingerie for the sexy holiday with something for everyone. Ranging from sassy to seductive, pieces include ValentineвЂ™s inspired chemises, babydolls and teddies.
вЂњвЂSmoochвЂ™ embodies everything fun and sexy about the FrederickвЂ™s of Hollywood brand and our ValentineвЂ™s lingerie,вЂќ stated Linda LoRe, President of FrederickвЂ™s of Hollywood Group Inc. вЂњItвЂ™s sexy, sassy and playful all at the same time and offers a destination for ValentineвЂ™s with a lot of choice at a great value.вЂќ
The вЂњSmoochвЂќ campaign hits the FrederickвЂ™s of Hollywood catalog, website and stores nationwide at the end of January. In addition to sexy babydolls and chemises adorned with rhinestones and heart details, FrederickвЂ™s will also feature the Hollywood Exxtreme Cleavage bra, one of the brandвЂ™s most popular styles, in a limited edition heart pattern.