The British Fashion Council announces that designer Louise Goldinwill receive Fashion Forward sponsorship for two seasons to show at February 2010 and September 2010 London Fashion Week. The shortlisted designers for this award included Basso & Brooke, Emilio de la Morena, Jean-Pierre Braganza, Osman and Todd Lynn.
The Fashion Forward scheme sponsored by Coutts & Co and supportedby the London Development Agency, was established 4 years ago to provide funding to talented emerging British designers to show and develop their businesses in London. London Fashion Week is the most creative and dynamic event on the international fashion calendar promoting established and emerging British design talentto a global audience. Fashion Forward is a key British Fashion Council initiative to promote emerging design talent. The award provides the winner with a cash prize to showcase theircollection and access to knowledge to develop their business.
Fashion Forward applicants are judged by a panel of experts including Simon Ward, Chief Executive of the BFC (Joint); Anna Orsini, BFC Consultant; Alan Marshall, Coutts & Co; Emma Elwick, Vogue; Lorraine Candy, Elle; Nicola Copping, Financial Times and Sarah Mower, Style.com/Vogue US and BFCвЂ™s Ambassador for EmergingTalent. Previous Fashion Forward winners include Christopher Kane, Erdem, Giles Deacon, Jonathan Saunders, Marios Schwab, Richard Nicoll, Roksanda Illincic. and Sinha-Stanic.
Louise GoldinвЂ™s cutting edge, pastel SS10 collection was an elegant and upbeat showcase of her pioneering techniques and a highly accurate reflection of her reputation as being at the vanguard of knitwear design. Goldin's powerful silhouettes and body contouring defy traditional knitwear structures. She meticulously researches new technologies between her studio in London and her factory in Italy which have led to her signature design of innovative programmed techniques where she creates her own knitted fabric and textures, combined with structured, sculpted garments.
Louise Goldin, said вЂњI am so proud to be a winner of this prestigious award вЂ“ Fashion Forward. It is amazing to have the support from The British Fashion Council, Coutts and industry experts. I am even more driven to create my most successful collection yet! Receiving the financial sponsorship enables me tocreate pieces which are commercially viable yet maintain creativeintegrityвЂќ.
The Mayor of London Boris Johnson, said вЂњAll around the world, people love London's cool and funky designers, who, like Louise Goldin bring skill as well as innovative flair. This terrific scheme gives them an international platform and the business know-how to help them convert their ideas into profit and even bigger success.вЂќ
Harold Tillman, Chairman of the British Fashion Councilcommented,вЂњLondonвЂ™s reputation for creativity is largely fuelled by its innovative fashion designers of which Louise is a great example.We are incredibly proud of the talent and potential here in London which is being watched closely by the worldвЂ™s media and buyers. I would like to thank Coutts for sponsoring Fashion Forward this season and the London Development Agency for their continued support.вЂќ