Rue La La, a leading private sale website, announces the expansion of its men's category and the appointment of Jeffery Snyder, Senior Vice President and General Merchandise Manager.
The expansion will include a broader array of men's and active lifestyle products and brand partners, further establishing Rue La La as a lifestyle emporium for the male consumer. Coveted men's brands will include apparel, footwear, sportswear and accessories.
To oversee this effort, Jeffery Snyder has been appointed to lead all aspects of the Rue La La Men's Division including strategy, merchandising and buying. Additionally, Mr. Snyder will oversee the active lifestyle products categories. He will be based at the company's headquarters in Boston and will report directly to the Chief Merchandising Officer, Shari Shakun.
Mr. Snyder joins the company from Backcountry.com, where he was Vice President of Merchandising and Planning. Mr. Snyder oversaw the strategy, marketing, revenue and profit planning for retail sites such as Backcountry.com and Dogfunk.com. During his tenure, Mr. Snyder drove the growth behind some of the most recognized online retail sites in the men's and active lifestyle categories including the launch of four new retail websites in 2009. Prior to his tenure at Backcountry.com, Mr. Snyder held the positions of Vice President of the Outdoor Division at The Sports Authority and Vice President of Sporting Goods at Fred Meyer. He also spent over 10 years with May Company and Federated Department Stores.
Of the expansion of the men's platform, Ben Fischman, CEO of Rue La La, commented, "Jeffery's extensive background in online and offline merchandising for men's and active lifestyle will allow him to create powerful partnerships for Rue La La as we continue to expand our reach into new and exciting categories. We are pleased to have Jeffery join the Rue La La team."
"Rue La La is the future of online retailing," explained Jeffery Snyder. "The innovative, private sale platform provides unparalleled opportunity for brands to engage with consumers. I am excited to bring this opportunity to the men's and active lifestyle brands that, through Rue La La, will be able to extend their brand to a new and continually growing audience."