Wednesday, December 30, 2009

USA:Fila brings urban fashion with Spring 2010 Heritage


In a decade that re-defined hip hop and urban fashion as we know it, Fila was at the helm of 80’s fashion and culture. Today, Fila fans have been coveting its vintage old school look by flooding retailers across the country requesting Fila gear. Even celebs like NAS, Raekwon, Lil John, Busta Rhymes, Nelly, and Rick Ross have been sporting Fila vintage apparel and footwear.

Last night, Fila launched the Fila Spring 2010 Heritage Collection at Veranda Restaurant and Lounge in the West Village in New York City. Guests enjoyed Peroni beer while Veranda’s house DJ spinned tunes ranging from old-school hip hop and rap to 80’s classics from Bon Jovi, Michael Jackson & Journey.

The Heritage collection pays homage to Fila’s past while staying true to the present with throwback styles from its archives and newer styles inspired by its rich Italian heritage. Vintage pieces like velour suits and shoe styles like the F-13, Original Tennis and Original Fitness are offered in the Heritage collection. New pieces like wind wear and knit suits in new color ways have been introduced into the collection for Spring. Vintage footwear styles are still offered in classic colors but new hues have been added that coordinate with the apparel. Outerwear apparel has been introduced into the collection such as down vests and jackets and are available in stores now.

The Spring 2010 Heritage collection is inspired by Fila’s iconic vintage tennis collection and the Spring collection will hit stores on February 15th. Warm weather styles such as v-neck tees, polos, canvas sneakers and velour short suits are available in select specialty stores nationwide. 

China:Badminton star Lin Dan launches clothing lineSaab offered last minute life line by Spyker