Friday, December 11, 2009

USA:SpongeBob SquarePants jewelry set to hit Zales


Simmons Jewelry Co. and Nickelodeon/Viacom Consumer Products announce the launch of SpongeBob SquarePants jewelry set to hit Zales jewelry stores beginning in December 2009. Inspired by the beloved residents of Bikini Bottom, the SpongeBob Fine Jewelry Collection includes fashionable designs crafted from sterling silver and Swarovski crystals.

"We are always looking for innovative ideas to develop fine jewelry. The Nickelodeon partnership to license SpongeBob is the perfect addition to the Simmons Jewelry Co. family in order to make the jewelry industry more relevant to today's consumer," Russell Simmons, CEO of Simmons Jewelry Co describes the new collection.

Debuting on December 8th, 2009 on and at select Zales stores nationwide, the SpongeBob Collection features dog tags, rings, necklaces, earrings, and bracelets, all made with unique elements and designs. The SpongeBob Eye Pendant, a sterling silver dog tag encrusted with Swarovski crystals, is the highlight of the collection and is ideal for family and friends alike.

Simmons Jewelry Co. and NVCP kicked off their partnership with a one-of-a-kind 12-carat diamond-encrusted pendant previously viewed for the 2009 Sundance Film Festival in honor of the iconic character's 10th Anniversary. The pendant was worn by the likes of Terrell Owens and Chris Meloni. 

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