LвЂ™OrГ©al Melbourne Fashion Festival is proud to present an exceptional line-up of Australian and International designers on the 2010 L'OrГ©al Paris Runway. Returning to Central Pier's Peninsula the 2010 shows are an absolute must-see for AustraliaвЂ™s fashion community.
Over 1500 fashion lovers will be immersed in the excitement, glamour and beauty at each of the seven world-class runway events. From the moment guests enter Peninsula at Central Pier they will be privy to a transformed space setting the tone for an inspiring runway experience. The impressive, custom built 40 metre catwalk will see Australia's top models strut almost 100 metres each walk. The set concepts, developed by Moth Design, capture the spirit of the 2010 LMFF event creative, designed by Paper Stone Scissors.
Supported by AustraliaвЂ™s leading national fashion magazines, each L'OrГ©al Paris Runway will feature an impressive and dynamic mix of designers, complemented by the latest looks in hair and make-up by LвЂ™OrГ©al Paris. Rae Morris, LвЂ™OrГ©al Paris Make-up Director, and LвЂ™OrГ©al Professional Hair Directors Brad Ngata and Caterina DiBiase.
Karen Webster, Festival Director said, вЂњIt really doesnвЂ™t get any better than this! The exceptional line-up of Australian and International designers on the LвЂ™OrГ©al Paris Runway is so exciting. Each show has its own unique look and feel and collectively the shows highlight the diverse world class fashion on offer in Australia.вЂќ
LвЂ™OrГ©al Paris Runway 1 presented by GRAZIA вЂ“ Monday March 15, 6.30pm
Embracing fashions love affair with mixing hard and soft, an exquisite and unexpected mix of designers are brought together to tell a tale of вЂtough loveвЂ™: Alice McCall, camilla and marc, Collette Dinnigan, Fleur Wood, LIFEwithBIRD, Nicola Finetti, sass & bide and Toni Maticevski.
LвЂ™OrГ©al Paris Runway 2 presented by Vogue Australia вЂ“ Tuesday March 16, 6.30pm
The new breed of Australian designers are pioneering, innovative and precise in their vision. Exemplifying these traits are ANT!PODiUM, Arnsdorf, Dion Lee, ELLERY, Friedrich Gray, Gary Bigeni, Romance Was Born and Therese Rawsthorne.
LвЂ™OrГ©al Paris Runway 3 presented by Madison вЂ“ Tuesday March 16, 9.00pm
Elegant, sophisticated and peerless in modern fashion perfection are these exceptional designers: Anna Thomas, Aurelio Costarella, Gwendolynne, Jayson Brunsdon, Lisa Ho, Megan Park, Nevenka and Thurley.
LвЂ™OrГ©al Paris Runway 4 presented by In Style вЂ“ Wednesday March 17, 6.30pm
Absolute favourites in the style set, each of these designers has a unique signature and are loved by dedicated followers of fashion. Fresh, chic and never short on fun, this show will be a style riot. Featuring Arabella Ramsay, Gorman, Karen Walker, Lucette, Manning Cartell, Mimco, ObГјs and Yeojin Bae.
LвЂ™OrГ©al Paris Runway 5 presented by Cosmopolitan вЂ“Thursday March 18, 6.30pm
From the feminine and flirty to the brash and bold, the desirability factor peaks at LвЂ™OrГ©al Paris Runway 5. Be warned, this runway will induce serious shoppingвЂ¦