Monday, February 8, 2010

USA:Dirt LA releases Sounds Waves t-shirts


In conjunction with The Grammy Foundation Musicares, Los Angeles-based luxury clothing designer Dirt LA released its first, limited-edition piece by famed eco-artist McKenzie. The environmental friendly, luxury T-shirts are based on "Sounds Waves", the artist’s painting of Neil Young, as the 2010 MusiCares Person of the Year for the foundation’s 20th anniversary gala on January 29, 2010 in Los Angeles.

These edgy, wearable reproductions incorporate Inku Art, 100 percent eco-inks, and material from textile manufacturer Eagle Fabrics, setting an unprecedented move in the fashion industry to provide entirely earth-friendly products.

Using its one-of-a-kind, trademarked process “Inku Fibre Technology,” Dirt LA is the first sustainable clothing designer to produce goods that not only use proprietary, green material, but inks, as well. Until now, eco-friendly clothing has consisted of muted colors, both the T-shirts and the graphics.

Dirt LA is revolutionizing the field by fusing bold, high fashion, with earth-friendly resources. From how the fabric is made; the inks applied, using McKenzie’s “Inku Art” process; and how the items are packaged; the company strives to create lifestyle brand products using a 100 percent earth-friendly process. This cyclical methodology aligns with Dirt LA’s focus of giving back to the environment by reducing waste and using existing materials.

In addition to the company’s dedication to the environment, Dirt LA promotes community service by working with various charities, including, but not limited to, The Grammy Foundation MusiCares, the American Red Cross, and the AmberWatch Foundation. As such, the fashion label donates a portion of its proceeds to a different charity each month. This luxury apparel can be found at the Dirt LA website and also through MissionFish. 

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