Thursday, February 11, 2010

USA:Korean PUCCA to create humor at fashion events


Warner Bros. Consumer Products and VOOZ Co., Ltd. announced the launch of a specialized apparel collection for the U.S. featuring PUCCA, the international character from South Korea who has gained wild popularity in Europe and Asia. Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ and quickly became a true cultural phenomenon. Known for its “silent comedy” factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love. PUCCA is the story of an independent and self-confident girl who is the daughter of a restaurant owner in Korea. In the animated shorts, PUCCA is spunky and spirited; and she is in love with Garu, a young warrior. PUCCA's dedicated online following led to its introduction in Europe & U.S.

"Since the inception of PUCCA, the concept has always been about love and fashion and we’ve chosen to introduce PUCCA to the U.S. marketplace with key pieces inspired by just that," said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Influential fashion designers have created hip, fun pieces that will attract U.S, PUCCA fans – and have fashionistas and trendsetters talking for a long time. We are looking forward to expanding the presence of PUCCA into new markets and into product categories such as bags, stationery and paper goods through a number of retail channels nationwide in fall 2010.”

“We are excited about expanding our partnership with Warner Bros. Consumer Products to include the United States, allowing us to make PUCCA a truly global brand,” said Boo Kyoung Kim, President, VOOZ Co., Ltd and creator/founder of PUCCA.

The stylish Curve boutiques in Soho, New York City and Los Angeles will be the site of celebrity-hosted launch parties geared towards fashion-forward, contemporary 18-29 year old guests. Curve owner Nevena Borissova, was instrumental in selecting designers for the introduction, who include: Preen; Mark Fast; Raquel Allegra; Unconditional; Not Rational; Genetic Denim; I.R.O. and jewelry by Erickson Beamon.

“The designers have interpreted PUCCA’s character and strong red and black colors into their designs in addition to the bounding hearts that seem to always surround her,” Borissova added. “Mixed with the unique approach each designer took to PUCCA’s message, the pieces are comprised of attractive, hip and wearable garments with a twist.” 

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