Tuesday, February 16, 2010

UK:London Fashion Week Ask Jeeves – designer contest


Internet search engine Ask Jeeves and Nolcha: Fashion Business Services are searching for aspiring designers to create even more wardrobe options for iconic butler, Jeeves.

Jeeves is traditionally known for his suited attire, but in the run up to London Fashion Week Ask Jeeves are asking all budding designers to send in their ideas for a new fashion forward look for their brand ambassador.

The winning design will be modelled by Jeeves on the Ask Jeeves homepage and supported by a theme design which will be added to the Ask Jeeves theme gallery.

The designs will be reviewed by an esteemed panel of judges and the competition provides a fantastic opportunity for the publicto get their designs in front of some of the most respected namesin the fashion industry. The judges include Lee Lapthorne ofON/Off, Personal Stylist Gabrielle Teare, Neely Reyes founder of Sapphires Model Management and Lynn Furge, Creative Director of Nolcha.com.

The judging panel will look at all the entries sent in and selectfour finalists, with Ask Jeeves users selecting the final winningdesign.

Also among the judges is actress Amanda Holden, of Britain’s Got Talent fame, who commented: “I’m thrilled to be judging the DressJeeves competition. Jeeves is an iconic character and a sartorialdream. I can't wait to see entrants' creations. It's a greatchance for someone to showcase their talents and create an outfitfor one of the best dressed men in Britain."

Sarah Bartlett, marketing director for Ask Jeeves, said: “We are looking for the best creative and eye catching designs that showcase the designers’ individual talent. The competition is open to absolutely everyone, from professional designs and designstudents to the general public, the only stipulation is you must be aged 16 or over.”

The competition launches on 10th February and runs to the 28th of February. 

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