RoamanвЂ™s, a fashion leader in the womenвЂ™s plus-size category and one of the most successful multi-channel retailers in Redcats USAвЂ™s portfolio, recently announced the launch of yet another ground-breaking design innovation вЂ“ The Invisible Stretch jean. This jean has already taken the market by storm, filling an untapped niche in the plus-size category.
The innovative design of Invisible Stretch lies in a unique waistband that stretches, smoothes and supports--all without elastic. The customer can feel comfortable and look sleeker in her jeans while still enjoying the classic look of a conventional waistband. Equally impressive is Invisible StretchвЂ™s new pocket size and placement, leading to better proportions and an ultimately slimmer appearance. The jeans are available in three styles: boot cut, straight leg and capri вЂ“ and in six washes.
RoamanвЂ™s customers expressed that they wanted a more comfortable jean that looked like missy jeans. But that wasnвЂ™t enough. They also wanted a slimmer look and feel, and until now, it seemed almost impossible to find. The RoamanвЂ™s design team was determined to figure out how to make the jeans feel more wearable without looking like typical вЂplus-sizeвЂ™ jeans. And their mission was accomplished with outstanding success reflected in the positive feedback from customers and the better-than-expected sales since the initial launch.
вЂњWhat could be smarter, or simpler, than listening to your customers?вЂќ said Blanca Vera, Vice President and General Brand Manager for RoamanвЂ™s. вЂњWe set out to deliver what our customers thought was just an unattainable dream. And we made it come true.вЂќ