For the first time, the presentation of the young designers as well as the awarding of prizes will take place at F95, the PREMIUM FASHION STORE, as an exclusive preview for the press. The winners will be announced in January 2010, chosen from a field of more than 50 young designers for the season F/W 2010/11. The designers and the executive directors of PREMIUM, Anita Tillmann and Norbert Tillmann, will be available for interviews
PREMIUM has supported young designers and introduced their creative potential to a sophisticated international audience of fashion professionals вЂ“ buyers, agents, and press representatives since its premiere in January 2003.
The best examples of this remarkably successful part of the PREMIUM concept are LaLa Berlin, mongrels in common, Frida Weyer and Arrondissement Aq1.
The PREMIUM YOUNG DESIGNERS AWARD was launched in July 2005 and awards prizes every season to a collection in each of the categories menswear, womenswear and accessories. The prize has a value of в‚¬ 20,000.