Saturday, December 5, 2009

USA:Design leader Bottega Veneta to debut signature scent


Bottega Veneta and Coty Inc a leader in the global beauty industry, announced the formation of an exclusive partnership to create, develop, and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta's first fragrance collection.

Founded in the mid 1960s, Bottega Veneta is one of the world's most prestigious luxury lifestyle brands. Renowned for its sophistication and understated elegance, Bottega Veneta produces handbags, women's and men's ready-to-wear, luggage, and fine jewelry, among other categories. Tomas Maier, the creative force behind the renaissance of Bottega Veneta, has evolved a signature concept of luxury based upon outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials.

"The opportunity to create the first Bottega Veneta fragrance is an exciting challenge," said Creative Director Tomas Maier. "I've always loved fragrance and have very definite ideas about what I want to do."

"This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies," stated Marco Bizzarri, President & CEO, Bottega Veneta.

"Bottega Veneta remains one of the world's premier designer labels and architects of fashion," said Bernd Beetz, CEO, Coty Inc. "Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what's sure to be a global sensation."

"Bottega Veneta is one of the most refined and respected Italian luxury houses. They have a unique culture of exclusivity and a constant drive for innovation. Fragrance is a new opportunity for this successful company and we are looking forward to working with them to capture their incomparable style in an olfactive identity," declared Michele Scannavini, President, Coty Prestige. 

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