SKECHERS USA a global leader in the lifestyle footwear industry, announced that it has signed a worldwide endorsement deal with Pro Football Hall of Fame quarterback Joe Montana in support of Shape-ups fitness footwear through 2010.
The endorsement deal will span all media, including print, television, and outdoor. Montana will be seen in territories around the globe wherever menвЂ™s Shape-ups are available.
вЂњI truly believe in this product, which is why IвЂ™m looking forward to working with SKECHERS and sharing my Shape-ups experience with the world,вЂќ began Joe Montana. "I spent 16 years on a football field -- it was an amazing time, but also pushed my body to its limit. Since I started walking in Shape-ups, I have noticed an improvement in my core strength, and the pressure on my back and knees has eased.вЂќ
вЂњWeвЂ™re very excited that Shape-ups will be endorsed by such a remarkable sports icon,вЂќ said Michael Greenberg, president of SKECHERS. вЂњWeвЂ™ve had great success entering the fitness segment with Shape-ups, and having Joe Montana, a true athlete and icon, represent the brand will bring greater recognition to the brand in the sports world.вЂќ
Joe Montana kicked off his storied football quarterback career by leading the University of Notre Dame to the championship game in 1977. He followed that with 14 seasons on the San Francisco 49ers, where he drove the team to an incredible four Super Bowl victories. Montana eventually played his final two NFL seasons with the Kansas City Chiefs before retiring in April 1995. With extraordinary career stats covering passes completed (3,409), yards passing (40,551), and touchdown passes (273), Montana was inducted into the Pro Football Hall of Fame in 2000.
Shape-ups from SKECHERS are technical walking shoes designed to promote weight loss, tone muscles and improve posture. Shape-ups have a kinetic wedge midsole that simulates walking on a soft surface like sand, providing natural instability that causes the wearer to use more energy with every step. The menвЂ™s and womenвЂ™s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.