Monday, December 28, 2009

USA:Eva Longoria smells success with Falic Fashion perfume deal


Eva Longoria Parker is joining the celebrity perfume trend - she's landed a deal to launch her own fragrance. The Desperate Housewives star has teamed up with the Falic Fashion Group to create Eva by Eva Longoria, which is due to launch in the U.S. in the spring (10).

Longoria Parker admits she's always struggled to find a perfume to wear and was delighted to be handed the opportunity to create her own scent.

She says, "I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

The company plans to release a series of different fragrances under the Eva Longoria brand.

The actress follows in the footsteps of stars including Jennifer Lopez, Christina Aguilera, Britney Spears and Sarah Jessica Parker who all have their own successful perfume lines. 

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