Friday, December 11, 2009

UAE:Splash brings Italian youth fashion icon, UMM!


In a constant endeavor to provide its customers up to the minute fashion, high street fashion brand Splash recently added Italian youth fashion icon Underground Music Movement (UMM), to its rock chic gamut.

Underground Music Movement was born in the 80’s as a record label and rapidly succeeded as one of the reference labels in the house music scene worldwide. Famed for clothing that epitomizes urbane youth ethnicity, UMM is an eclectic collection of casual wear that draws inspiration from the 80’s & 90’s clubbing culture that went beyond the sphere of music to leave an indelible mark on lifestyle.

Speaking on this joyous occasion Mr. Raza Beig (CEO, Splash) said; “We are extremely elated to join hands with UMM. As an Italian fashion house that symbolizes youth, it was just apt for us to bring us closer to our customers. Splash is constantly expanding and with this in mind, has always endeavored to get global brands from across the world to the Middle East. We are confident that our customers will be ecstatic with the latest offering at Splash.”

Also present on the occasion, Mr. Gennaro Cristillo (CEO, UMM) further added; “We were eager to expand our brand in the Middle East and it gives us great pleasure to enter the markets through Splash, given their wide presence and ever growing customer base. We are confident that this collaboration will take each of our brands to new levels.”

With its music inspired clothing, this Italian fashion house will still offer great value to the Splash customer with its edgy and uber chic designs all the time keeping in mind that Splash is all about great fashion for less.

Italian fashion house, UMM (Underground Music Movement) was born in the 80s as a record label and moved on to become a line of clothing that represented urban hip-hop generation. 

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